Ad Age’s Associate Publisher and General Manager of Marketing and Brand, Heidi Waldusky, joins this episode of “The Grow Wire Podcast” to discuss the current state of advertising, media and publishing. Waldusky begins by diving into her opinions on the industry (4:17) before discussing major media trends like paywalls (12:51) and newsletters (16:30). She also hits on the ideas of engagement as a metric (21:16), click-bait headlines (23:41) and building revenue streams from affiliate links (32:58). Waldusky then discusses Ad Age’s transformation over its 90-year legacy (39:42) with insight into lessons learned along the way (44:42). Finally, she provides her advice for anyone seeking a career in publishing or media (48:49). Tune in for all of that and more!

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