Finding your financial institution's niche

February 08, 2023

Does your financial institution have a niche? And does it align with current trends in banking?

There are financial institutions created for specific groups, interests, careers, lifestyles and more — from specific professions to small businesses and even to pet owners — all to serve their account holders’ needs better. Your institution has an opportunity to create products that help bring their financial lives more and more in alignment to their identity.

In this episode of GroundBanking, Terry Ammons, partner at Wipfli, talks with Tim Hamilton, founder and CEO of Praxent, about:

·      How to create an experience that helps account holders align their institution with their identity

·      Current trends in banking and fintech

·      Ways for financial institutions to quickly meet high demand

When it’s time to focus on a more niche targeted group and moving your institution to a new phase