Green is Good

Green is Good


Solecan’s Jeff and Liz Helfrich, EVELO Electric Bicycles’ Boris Mordkovich and LifeLock’s Tami Nealy

April 29, 2013

Dallas-based husband-and-wife team Jeff and Liz Helfrich created the Solecan, a dual-use can for both trash and recycling made from recycled plastics. The whole idea behind the prototype is to cut down on “lazy” trashing — throwing recyclables in the trash because a recycling container is not close by.


“We realized that recycling had to become a lot more convenient for people to do in rooms other than the kitchen or the office,” Liz recalls. “We figured, if we had this problem, there were probably other families and office workers and college kids who would like to have something similar.”


Boris Mordkovich co-founded EVELO Electric Bicycles for commuters interested in cleaner alternative transportation who may have qualms about a regular bicycle’s disadvantages. Built with an electronic-assist motor, EVELO bikes eliminate the stresses of riding a regular bike, like strenuous hill climbing and strong headwinds. The resulting product is a vehicle for the nontraditional biker.


“It’s a bike for somebody who typically would not be riding a regular bicycle,” Mordkovich explains. “Because [an EVELO bike] makes it easier to pedal, it makes cycling more accessible to a wider range of the population.


LifeLock Senior Director of Corporate Communications Tami Nealy provides helpful tips on how to avoid becoming a victim of identity theft. LifeLock takes proactive measures to help its customers fight this massive and continually growing problem, one that can affect virtually anyone.


“There is no one that is not vulnerable to identity theft,” Nealy says. “It can happen to anyone that has a name and Social Security number.”