Derrick Mains, CEO and founder of Green Nurture, joins “Green is Good” to talk about sustainability and how it encompasses his day-to-day life. The basis of Green Nurture is quite simply to help companies’ employees learn and live sustainability-fueled lives.

Green Nurture, which acts as a “sustainability consultant” to companies of 10 more employees, empowers workers to find ways their company can become more green and save more money. The program is set up like a social networking application, and provides incentives through RecycleBank for employee use beyond simply greening their operation.

Mains cites cost savings; brand recognition as a green, desirable brand; and increased productivity and profitability as reasons companies are looking at Green Nurture as the platform to take them to a higher green plateau.

Later in the show, Michelle Price, Hewlett-Packard’s Manager of Worldwide Environmental Strategic Marketing, Imaging and Printing Group, discusses the company’s longstanding green practices and how it is staying on the cutting edge of the green technology movement.

Price says H-P has focused on the environment and sustainability for more than 50 years. H-P was one of the first technology companies to instill a recycling program way back in 1987, and today has recycling capabilities in more than 50 countries around the world.

Price, who is currently writing a book called “The 42 Rules of Green Marketing,” points out the environmental standard program the company implemented in 1991 to help advance energy-efficient technologies at the company.

“We know consumers want to hear our environmentally responsible stories,” Price says. “Consumers want to make the right choice, but you have to make it simple for them. [H-P tries] to make it really easy for customers to go green. Price and quality and performance are the number one purchase drivers [for consumers]. Environment is still behind those, but it is a tie-breaker.”