On What’s Your Work Fit we ask a viewer’s question: why doesn’t my boss get Gen Z?

This week, work futurist and LinkedIn top voice for Gen Z Danielle Farage and the founder and CEO of BRANDthrō Billee Howard answer this and other questions.

Why doesn’t [my boss] get Gen Z? According to Danielle, it is because Gen Zers don’t live to work. “We’re working to live.”

Main segment starts at 3:16

In this episode, we ask Danielle and Billee:

• Why doesn’t my boss get Gen Z? Starts at 3:16
  
• What’s wrong with Goldman Sachs’ Gen Z-targeted recruitment ads? (Click here to view the ad discussed.) Starts at 13:45
  
• Are bosses prioritizing productivity and profits above their people? Starts at 25:01
  
• What’s your work fit? Starts at 28:56
  

Why Doesn’t My Boss Get Gen Z? Billee adds that “these are fractured times, and we’re seeing a reversal of Maslow’s Hierarchy of Needs.”

Main segment starts at 3:16

About our guests:

Danielle Farage is a member of the Gen Z cohort, a LinkedIn top voice for Gen Z discussion, and a respected work futurist. She tackles timely workplace issues such as neurodiversity and civility. Danielle serves as the Director of Growth and Marketing for Café (YC S21). She lives and works in New York City.

Billee Howard is a globally recognized marketing insights leader and the founder and CEO of market research firm BRANDthrō. Her research leverages emotional insight to help marketers connect well with their consumers and hired talent. She is a member of the Fast Company Executive Board, and, she is a Senior Contributor to Forbes. Billee lives and works in New York City.

This episode originated as a live show on October 18, 2022. You can watch the show in its entirety on the What’s Your Work Fit YouTube Channel.

EPISODE DATE: October 21, 2022

Danielle’s social media:

• LinkedIn
  
• Website
  

Billee’s social media:

• LinkedIn
  
• Book Page
  
• Fast Company
  
• Forbes
  
• Website
  

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Image credits: Gen Z, SeventyFour for iStock Photo; portrait, Danielle Farage; portrait, Billee Howard; podcast button, J. Brandt Studio for The Dan Smolen Experience.