Performance Matters Podcast

Performance Matters Podcast


Episode #110 | Sponsor Engagement: The Driving Force of Effective Transformation

May 11, 2023

Regardless of the type of change, change of any kind is hard. It creates resistance for the targets and requires careful and thoughtful consideration. Across methodologies, sponsor engagement is recognized as a key element of successful transformations. GP Strategies’ change management methodology begins and ends with sponsor engagement, and it is filtered through at every step in between. 

In this podcast, we will breakdown the elements of sponsor engagement and how organizations can increase this key component of change within their own transformations.