One of the few “tech” products at the British Inventors Project, the Popcord is a short USB charging cable which loops back on itself to hang on a keyring. As it’s on your keyring, you never leave it behind so any time your phone needs a charge, the Popcord is on hand.

Elegantly made from metal to complement the latest mobile devices, it’s available in six colours and two variants, one USB to micro-USB and the other USB to Lightning for Apple owners.

It’s on pre-order at GB£29 or a little under US$42.50 and is expected to ship shortly.