USB power packs for charging smartphones and tablets are ubiquitous and companies are striving hard to find their niche in a market that’s full of products from both established names and up-and-coming specialists. Todd talks with Craig Miller from Powerocks about how they’re going to set themselves apart.

Powerocks has adopted a two pronged approach. In its established market for mobile devices, it’s taking USB battery packs and giving them a lifestyle makeover, in this case a leather covering, to make them more appealing to a wider audience and sold in mainstream stores.

Secondly, Powerocks is using its battery expertise to be build products that aren’t only smartphone chargers but still have a battery at the core. The Jump Starter vehicle emergency unit includes a 10,000 mAh battery, USB charging ports, an LED signal light, a torch, a distress alarm, a steel break-glass and a car jump-starter all in one unit. Seriously!

Interview by Todd Cochrane of Geek News Central for the TechPodcast Network.

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