Freshly-launched beZilch is a marketplace for the trade of unwanted tech in the space between the auction houses and the fixed price trade-in centres. Jared Hansen, Founder and CEO, sells it to Todd and Todd.

If you want the most money for unwanted gadgetry, generally an online auction is the way to go, but the auction takes time to run and the fees can be expensive. At the other end of the spectrum, fixed price trade-in centres give you the cash quickly but the price can often be quite low. beZilch proposes a middle ground where both buyers and sellers can post ads.

Say you want a phone for your careless kids; first you can check to see if anyone is selling a phone in the price range you are thinking about. If not, post that you want a Samsung S3 and you’ll pay $100 for it.

Sellers can then check out the ads and consider if they’re willing to sell at that price for a quick sale. If they’re not happy with the prices on offer, they can post an ad with the price they’re looking for. Both sides can see what’s on offer and beZilch lets people choose between convenience and money.

Transactions are secured by PayPal so both sides are covered and for sellers the auctions fees are a flat 4% – there’s no complicated fee structure.

It’s a neat idea and offers an alternative channel to the big sites that we’re all familiar with. Let’s hope it gets some traction.

Interview by Todd Cochrane of Geek News Central and Todd Aune of The Elder Divide for the TechPodcast Network.

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