Lifestyle health products are very popular and Jamie Davies looks at one of the amazing healthcare products on show at CES 2013, the new Omron Strapless Heart Rate Monitor.

The Strapless Heart Rate Monitor does away with more usual chest belt, replacing it with a device that’s more akin to a chunky wristwatch, which can be worn all day and not just at the gym or when working out. Optical sensors read the blood flow from capillaries in the wrist to calculate the heart rate, helping the wearer hit their fat burning zone and making their workouts more effectively. The monitor fully integrates with Omron’s lifestyle ecosystem, uploading heart rate data to their fitness portal.

The Strapless Heart Rate Monitor (HR-500U) will be available at the end of January for $149 and can be pre-ordered at Omron Fitness’ online store.

Interview by Jamie Davies of Health Tech Weekly.