Globally Speaking

Globally Speaking


Latest Episodes

Language. The secret behind IKEA's success
April 13, 2023

How does a well known household brand ensure that it consistently projects a strong brand image on the global stage? You might think you need to...

In Understanding We Trust
March 30, 2023

Youre not alone if you take pride in your culture. But do you feel that brands understand your culture, context and deeply personal preferences? A...

We’re humans. We want to connect.
March 06, 2023

Its human nature to want to connect with family, friends and colleagues. This sentiment appears to extend to brands: 64% of consumers want brands to...

Culture and context. Never overlook the basics.
February 06, 2023

Your international explanation plans are ready. Youve identified your target markets. Your team is ready to start engaging with customers. But how...

Understanding you, understanding me. How brands can unlock global understanding
January 03, 2023

Todays fast-moving, hyper-connected world means that customers demand relevant content, meaningful communication, accurate information, instant...

What is cosmolocalization and how does it impact the metaverse
April 27, 2022

In this episode of Globally Speaking, Andrew Thomas connects with Vangelis Lympouridis, a specialist in Innovation by Design, Design Thinking,...

Rethink your globalization data strategy with VMware
March 21, 2022

In this episode of Globally Speaking, Monica Merel connects with Erji Wang, a Senior Globalization Program Manager who is an expert in leveraging...

The Story Behind the Globalization Strategy Playbook
February 23, 2022

In this episode of Globally Speaking, Robert Jelenic connects with Francesca Di Marco, a veteran in thelocalization industry who currently leads the...

Is Language Operations the Future of Localization
November 24, 2021

In this episode of Globally Speaking, Monica Merel connects with Stefan Huyghe, a localization VP and trailblazer in the industry. In this...

Masterclass in SEO localization with TranslaStars
November 11, 2021

In this episode of Globally Speaking, Esther Ashmore connects with Alfonso Gonzlez Bartolessis, the founder of TranslaStars. Alfonso created an...