Globally Speaking
Latest Episodes
From dream to reality: shaping the future of localization with AI
Companies are nowadays expected to seamlessly cater to client preferences and deliver relevant and personalized content on demand. Real-time and...
AI Dialogues: exploring the significance of training AI models
It's AI bingo at the moment! Everyone's talking about it - but did you know that the quality and quantity of training datasets are crucial to the...
The journey from translator to launching a language services provider. An insider’s view.
In this second Globally Speaking Podcast, dedicated to the localization supply chain, follow Rosario de Zayas Rueda's fascinating journey as she...
Over delivering at localization for Under Armour
How can a company set up a localization program from scratch? What are the important criteria to consider, and what are the challenges?Is there a...
Unlocking the grid: the fascinating story of what3words' unique localization journey
Hurt. Soap. Blows.In case you are wondering, we haven't gone crazy, these are just the three words what3words uses to describe our location today....
AI Dialogues: humans vs. LLMs’ language learning
Its completely natural for humans to attribute human characteristics to generative AI systems that seem to behave like us. And since language is one...
Localization lead on Google's International Growth Team
When it launched 25 years ago, coffee brand Tim Hortons did better than competitors in Quebec because it localized most of its content to make it more...
Qualtrics - how to introduce empathy to your customer experience
Youd be forgiven for thinking that brands with a physical presence will always be trusted more than companies that only offer an online store. Things...
Product localization in China: pitfalls and exciting trends
A third of the world's websites are in English. And yet only 5% of Internet users speak English as their mother tongue. How can you, as a business,...
How can cultural savvy (or the lack of it) make or break a global campaign?
In France, the Big Mac, McDonald's favourite burger, has the same name as in English and doesn't have a translation. In Hong Kong, it has been given a...