Your company's charitable giving might be a waste of money and goodwill.

Most business owners treat charitable giving as a reactive task, responding to endless requests with limited budgets, which leads to frustration and diluted impact. This episode changes that. Host Mike O’Neill sits down with David Aft, a civic leader and the president of the Community Foundation of Northwest Georgia, who has spent decades helping businesses transform their giving from an obligation into a powerful strategy. David explains how to handle the constant pressure of donation requests and build a charitable plan that aligns with your brand, energizes your employees, and creates a lasting positive effect you can feel good about.

Key Insights to Look Out For:

- A simple 'rule of thirds' to structure your giving budget, balancing customer requests, employee passions, and your company’s core mission.

- How to create a charitable mission statement that lets you say 'no' with confidence and 'yes' with genuine enthusiasm.

- The shift from reactive, transactional giving to a strategic approach that amplifies your brand and boosts employee morale.

Listen to this conversation to get the clarity you need to make your generosity both meaningful and strategic. If this episode helps you, share it with another leader who could use the guidance.

Find all the show notes and links here: https://www.unstuck.show/204