In this episode of Get Unstuck & On Target, host Mike O'Neill talks with Gary Searle about the power of referral marketing in today's business landscape.

Gary Searle, founder of Customerse, shares his expertise on building consistent referral sources. He breaks down the five most reliable referral channels:

1. Existing clients

2. Business partnerships 

3. Affiliate networks

4. Employee referrals

5. Strategic networking

Mike and Gary discuss why traditional marketing tactics are losing effectiveness. As ad costs rise and algorithms change, businesses need new ways to reach customers. Gary argues referral marketing fills this gap.

The conversation covers practical tips for asking clients for referrals without feeling awkward. Gary emphasizes timing these requests after a "win" and framing them as helping the client's network.

A key insight: Every referral starts with a conversation. Gary stresses the importance of productive dialogue in driving referrals at any scale.

Mike adds valuable perspective as an executive coach, noting parallels between referral marketing and building coaching relationships. Both rely on meaningful conversations to create connections.

Topics to look out for:

• The five most consistent referral sources for businesses

• How to ask for referrals without feeling uncomfortable 

• Why conversations are the key to unlocking more referrals

This episode provides a fresh take on an age-old marketing tactic. Gary and Mike make a compelling case for why referral marketing deserves renewed focus in the digital age.

Find all the show notes and links here:  https://www.unstuck.show/190