After decades in the public relations (PR) industry, I can tell you how to get the attention of the media – what to do first, what to do next, and what’s always worked and what never has. So, listen to this episode for a peek at the big picture, including: 4 things that make a strong message, a tried-and-true 3-part publicity strategy, the 3 types of book publishing (and which is the best for you), the 10 people you should be following on social media, 6 publicity tools to make you look like a pro, 6 kinds of modern media pitches … and more!