Former PC Pro editor, journalist, video producer and Head of Web Media at Ravensbourne, Dr James Morris discusses the collaboration between CISCO, RSC and Ravensbourne to deliver an online education experience. Dr Morris illustrates how this project points toward a trend to much more interactive media and education. I, Cinna (The Poet) is a classic example of “transmediaâ€, bringing together theatre, filmmaking, TV production, website design, social media and user-generated content into one cultural artefact. The trend is increasingly in this direction, and this huge project is only a first step towards media which routinely crosses boundaries, providing greater engagement both in education and in the wider landscape of digital culture.