Creative Genius Podcast
Latest Episodes
Business Insights from an Interior Design Veteran (Katie Decker-Erickson)
You dont last 20-plus years in the interior design industry without learning a few valuable lessons along the way. While every interior design firm is unique, the principles of sound business managem
The Secret to Drama-Free Projects (Janine Aurichio)
Interior design is demanding work, involving thousands of detailed decisions, project challenges and competing personalities. That can give rise to a lot of friction and stress. While you cant elimin
Podcasting to Build Your Interior Design Business (Nicole Lashae Ben)
It seems like everyone nowadays has a podcast. So why not you? Although one might argue that there are far too many podcasts, they are extremely popular ways of consuming information. Like blogs and v
Designing a Home for Holistic Well Being (Matthew Tenzin)
All designers aim to create environments for their clients that will improve their lives and support their health and wellness. In the execution of those designs, that often focus on functionality and
Sell Without Selling (Shannyn Lee)
Many interior designers are uncomfortable with the idea of selling their services to a client. For them, the word selling carries a connotation of persuading someone to buy something that maybe they
Conversation with a Mid-Century Modernist (Christopher Kennedy)
Sometimes a designer latches onto a particular period or style and builds their career around it. It may appeal to their sense of aesthetics or taste. Or it may speak them in more profound ways. They
An Organized Designer Is a Successful Designer (Kathleen DiPaolo)
Interior designers deal with hundreds, if not thousands, of details every day. It only takes one slip-up to jeopardize a project and potentially lose a client. Being well organized can help prevent mi
All About Innovation (Jeff Standridge)
In his 2020 account of his 15 years as CEO of the Disney empire, The Ride of a Lifetime, Roger Iger proclaimed the maxim, "Innovate or Die". It quickly became a mantra for business executives and woul
Social Media Marketing for Interior Designers (Darla Powell)
Using social media to market products and services is not a new practice. But in recent years it has increased exponentially with the massive popularity of channels like TikTok and Instagram. That pro
PR Essentials for Interior Designers (Amy Flurry)
Along with marketing, public relations can be an effective means of expanding into new markets and attracting more of your ideal clients. Also like marketing, to produce the desired results, you need