Gather and Go with Brian Jewell

Gather and Go with Brian Jewell


BONUS: Your Group Will Love These German Gems

December 10, 2025

From Christmas markets to beer festivals, some of Germany’s most iconic experiences are hidden in its historic cities.

With more than a millennium of history, Germany offers American travelers an abundance of unique travel opportunities. And among the most memorable are experiences that await outside larger destinations, in cities where travelers can enjoy the best of German culture shoulder-to-shoulder with locals. On this episode of Gather and Go, Sascha Mayerer and Sandra Weinacht of Historic Highlights of Germany take us inside these German travel treasures. They tell us about the fascinating history of 17 German cities, take us inside local beer festivals, tantalize us with visions of charming Christmas markets and give us details for planning amazing German travel adventures.

This episode is brought to you by the Historic Highlights of Germany.

Resources Mentioned in This Episode

Learn more about Historic Highlights of German at historicgermany.com.

Key Moments From This Episode

3:06 — Wrapping your mind around thousands of years of German history

6:37 — What can American travelers expect to experience in Germany?

9:08 — Where are Germany’s Historic Highlights?

11:03 — Theme tour opportunities in Germany’s historic cities

14:32 — All about Germany’s famous beer festivals

17:30 — How difficult is it to take a group to a German beer festival?

21:30 — Germany’s magnificent Christmas markets

26:18 — Authentic connections with German locals

30:02 — Germany’s year-round festivities

34:40 — Safety, security, currency and language

39:05 — Finding partners for your group’s trips to Germany

Watch the Full Interview

See the full interview with Sascha and Sandra on our YouTube channel.

About the Podcast

Gather and Go with Brian Jewell is a tourism industry podcast that helps group travel leaders plan, promote and lead better trips. There are also tips and insights for destination marketers and others who support the tourism trade. Each episode reaches thousands of professional tour operators, travel agents and the volunteer group leaders they serve. The audience also includes destination museum leaders, church travel leaders and other tourism enthusiasts around the world. Each show includes an interview with a smart travel pro or an insightful person from outside tourism who’s expertise can help make travel businesses better. You’ll also hear travel news, road tips and more. New episodes are released about twice monthly.

You can find Gather and Go wherever your listen to podcasts or subscribe by email.