Joe de Sena has demonstrated his entrepreneurial drive since his pre-teens.

After building a multimillion-dollar pool and construction business in college, and creating a Wall Street trading firm, De Sena set his sights on ripping 100 million people off their couches by creating the Spartan lifestyle.

Following a successful career on Wall Street, De Sena moved his family to Pittsfield, Vermont to operate an organic farm, a bed and breakfast, and a general store for hikers. It was here his passion grew for ultramarathons, adventure races, and endurance events, and thus the idea for Spartan was born.

On This Episode

• 
  
• Turning your life into a business
  
• Knowing when to quit
  
• Leadership as a Parent
  
• How to react when your trajectory changes
  
• Practicing Appreciation
  
• What does it take to WIN
  

Joe De Sana

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