Welcome to the new episode of the Free and Fearless podcast where we’ll talk about one of my favorite topics – growing your business thanks to content and the value it provides.

Tune into the episode below:

Show Notes:

* [2:50] Why creating content is like making magic* [7:10] Things to release that are stopping you from growing your business* [11:55] Why make 90% of your content free* [12:58] The know, like & trust factor* [14:32] The only thing you have control over online* [17:52] What happens when you don’t have a content marketing strategy

Transcript

I believe that the content you create is one of the key elements of what you’re trying to build online. Regardless of your niche, goals, ideal client, income, the platforms you use and how you make money, your content matters. 

It’s what can help you build your expertise and monetize it, serve your purpose, attract the right people and make a difference in their life, get known online and build a magnetic and powerful brand.

But there’s more to content and the role it plays in your business. You get to write or talk about the topics that light you up and that’s a good enough reason to wake up happy every morning and be excited to open your laptop. It’s what brings your unique energy, and when that’s combined with the right strategy for you and your audience, you can make big things happen.

Content creation and content marketing are the foundation of everything I’m doing online. I’ve always been blogging, I was also freelancing, podcasting, I had books, now mostly courses, and I create content all the time, for different purposes and platforms.

The format, the goal, the target audience, the monetization strategies – these can all change. But a few things always remain the same and they are why I say I run a content-driven business.

Something that gives me joy, provides me with the income necessary to live my ideal lifestyle and there are countless opportunities for growth. It’s why people stick around and are surprised by the amount of content I can produce. The depth of some articles and podcast episodes. The impact of some programs or even social media posts. The value that’s been given away week after week, and the authenticity and passion behind it all.

Today, I want to share the components of a value-driven business. Because the content you create will be your legacy, your most favorite activity, what helps your dream clients or students transform their lives, what makes you the go-to person on the topics you’re good at. And what helps you stay in business – and even grow – even if there’s a pandemic, recession or anything else that usually affects businesses. 

Creating content is like making magic.

It’s a process that shouldn’t feel like an obligation, shouldn’t be something you avoid or try to do perfectly. It’s a moment of pure mindfulness and joy, in which you simply create knowing that this will reach the people you’re meant to serve.

These people are why your business exists. That’s why it’s your mission to not just create your best content and show up consistently, but make sure all your business activities and decisions are based on proving value and being your most authentic self.