Welcome to the audiobook experience of my book High-Value Offers: How to Create Desire and Turn Your Course Idea into The Dream Offer for Your Ideal Student.
Get the book here: https://www.amazon.com/dp/B0C7N66NGN
It’s time for the final stage of the Dream Offer Method - Action. Now that you’ve presented the value of your offer and have made it as desirable as possible, it’s time to encourage your ideal students to take action. In this part, we’ll talk about 2 of the main elements of your offer - scarcity and urgency (these go together), and objections.

Scarcity and urgency are something you’ll utilize when you launch, they are sales techniques that work really well. And sales objections are any reason the potential buyer has for not buying your product. Learn more about them, why they are a good thing, the different types of objections and how to handle them well.

Show Notes:
Why use scarcity and urgency

Examples of scarcity in launching and marketing

How to use urgency in your launch

How to utilize waitlists for your product launch

Sales psychology in action

What's a sales objection

Why objections are a good thing

The different types of objections

What to tell potential customers who think they can't afford your program

What to do when people don't trust you and your course

How to help people make time for your course

How to handle people's objections to joining your program

What are product-specific objections

Ways to handle objections and where to add that on your sales page

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