There are two key elements you receive when buying a franchise: They include a system and a brand.  Today we have the honor of speaking with award winning marketing professional, lecturer and teacher, Dr. John Tantillo.  Dr. Tantillo (aka The Marketing Doctor) is a trained applied research psychologist who is internationally known for his expertise at diagnosing the factors that impact target markets. The Marketing Dr. wants to share his knowledge with individuals and businesses so they will benefit from his modern marketing principles.

Dr. Tantillo is also the author of the popular book, “People Buy Brands Not Companies,” and Udemy on-line Course: “Go Brand Yourself with Dr. John Tantillo: The secrets of branding for personal and professional success!” 

Dr. John Tantillo created the brand name, “O’Reilly Factor” and is currently a contributor for Newsmax TV (link to JT’s Newsmax Clips needs to be created) where he is seen each week on the popular Newsmax Now segment, Brand Power, https://www.newsmaxtv.com/Shows/Newsmax-Now  where his “take” on the issues of the day provide a lively discussion with Newsmax Now host John Bachman and his on-air interview partner, Alison Maloni.