We are meeting with Rafael Alvarez, the founder of ATax.  ATAX is a full-service income tax preparation business that represents and caters services toward the Hispanic community. Services include bookkeeping and accounting, driver's license assistance, notary services, and insurance analysis helping to educate the community on the steps they need to take to ensure citizenship and financial success in the economy. Every ATAX franchisee has the ability to offer supplemental services as part of their business model. These secondary services can range from English as a second language, immigration advice, passport photos, and so on, which turns their business into a year-round operation.

* A Safe Haven: ATAX is dedicated to helping the Hispanic community by being a benefactor to the communities it serves, mainly helping educate and dispel fear through the support they offer their customers.

* Strong Financial Model: The ATAX model helps franchisees feel supported, profit quickly and retain clients through multiple revenue streams, which can be added if the franchisee desires.

* High Demand: Taxes are unavoidable and over half of the American population defers to a tax preparer as opposed to filing taxes themselves. For that reason, ATAX's services will always be in demand during tax season.