Today we have a three part show.  In part one, we meet with Mitchell Levy. Mitchell Levy is the AHA Guy of AHAthat.com and CEO and Thought Leader Architect at THiNKaha.com. He and his team make it easy for corporations to easily create compelling content that help turn their experts into recognized thought leaders. Mitchell is an Amazon bestselling author with fifty-six business books, contributor at Entrepreneur Magazine, has provided strategic consulting to over one hundred companies. Mitchell has written social media enabled eBooks he offers for free. Mitchell discusses why more franchisors and franchisees should consider writing a book!

In Part Two, we meet with Michael Peterson, author of How and Why to Franchise Your Business.  This book was written to be the go-to for a new or would-be franchisor. It was written with someone from outside our industry in mind. It dives deeply into such topics as preparing to become a franchisor, the legal repercussions of franchising, how to recruit the right candidates, and how to manage a franchise system. How and Why to Franchise Your Business will guide you in building a successful team of experts to help you create the stellar franchise brand that you dream of!  In Part Three, we play a clip from our popular Great Quotes in Franchising podcast.