We are meeting with Rita Goldberg and she is the founder of British Swim School, a swimming school concept that she started in the UK and has since brought over to the U.S.  British Swim School teaches children as young as 3 months with a technique based on water survival skills first, and swimming technique second.
The concept was widely popular in the UK and is receiving the same attention here. The great thing about the school is that there is no build-out required for franchisees. The school is taught in locations with pools already built-in such as recreation centers, hotels, fitness centers, etc. This requires a significantly lower start-up cost for franchisees as compared to other schools.