We are meeting with Lawrence “Doc” Cohen, a veteran of the franchise industry who first franchised Great American Cookies 33 years ago, became the first-ever franchisee inducted into the International Franchise Association’s (IFA) Hall of Fame.
 
Mr. Cohen’s Houston-based Cookie Associates, also owns TCBY, Coffee Beanery, and Pretzelmaker.
The award, which was presented to Cohen at the IFA’s annual convention last year in Las Vegas, recognizes individuals who have contributed to the advancement of the IFA and the franchising community. The Hall of Fame includes quick-serve greats such as Dave Thomas, Ray Kroc, Fred DeLuca, and Col. Harland Sanders.
In part 2, we hear from another legend in franchising George Naddaff,  and George is considered by many to be the Guru of Franchising in America, specializes in the development and marketing of franchise concepts. As a man frequently featured in leading business publications like Forbes, Inc., Success, Entrepreneur, The Wall Street Journal, and in numerous trade publications, he is a recognized visionary.