Today's show is all about marketing.  A woman tests out a local fitness franchise, has a horrible experience, and never returns. About three months later, she receives a marketing piece thanking her for being a loyal member. Meanwhile, another customer receives an email stating, "We've missed you! Recommit to your fitness plan and we'll give you a 10 percent discount on personal training." The problem is the customer is an active member who's been to the franchise three times a week for the last six months.

What happened? Both of these "marketing-gone-bad" examples did more harm than good by wasting a franchisee's local marketing dollars, damaging a relationship with a loyal customer and further frustrating a disgruntled one. Automated marketing solutions provider m2M Strategies has zeroed in on this increasing problem, introducing franchise systems to "intelligent marketing" that uses a local franchisee's POS and CRM data to target the right customers at the right time, with the right message, with measurable results.

We are meeting with Mark Montini of m2M.  m2M is a provider of automated marketing solutions that integrate data from CRM and POS systems to create impactful local franchisee marketing campaigns. The company offers a suite of marketing automation, email marketing, and PPC services, along with the ability to work with franchisors to deliver turnkey programs on a local level for relevant marketing campaigns for each individual market. m2M's proprietary marketing technology is the next generation of digital marketing solutions that integrates data from current CRM and POS systems to bring the power of behavioral data to optimized campaigns, tailored for the brand, the market and the resulting data that provides real, quantifiable, measurable benefits for individual franchise locations.

In part 2 we discuss the power of branding.