There are two key elements you receive when buying a franchise: They include a system and a brand.  Prospective franchisees can do very well in franchising is they understand this notion. 

In Part I, we meet with the legendary Dr. John Tantillo.  Dr. Tantillo has a unique method of making his listeners laugh and learn at the same time.  John is an award winning marketing professional, lecturer and teacher. Dr. John Tantillo. Dr. Tantillo (aka The Marketing Doctor) is a trained applied research psychologist who is internationally known for his expertise at diagnosing the factors that impact target markets. 

In parts 2 and 3, we continue the interview with Dr. Tantillo as the interviewer and Dr. Marty McDermott as the interviewee.  We talk about branding, franchising, pasta, marketing, family and entrepreneurship!

In part 4, we hear a clip from our Great Quotes in Franchising Podcast.  Don’t miss this full 90 minute podcast!