Just about every man, women and child in America can recall the sight and sounds of an ice cream truck at a park or event on a warm sunny day. The familiar jingle sent children grabbing for spare change and running outside to acquire their favorite frozen treat. On a warm summer day, nothing back then was better than the ice cream truck and the trusted man who drove it. Parents could trust the integrity of this mobile business and the ice cream man was a welcomed member of the community.

Now picture the last few ice cream trucks you’ve seen. How likely would you be to let your kids run out to them? Or feel safe with them around the driver?

A return to our cherished memories was the inspiration for Tikiz Shaved Ice and Ice Cream. The “Tikiz” product line combines two of the most popular mainstream frozen treat products that everyone loves – Ice Cream and refreshing Hawaiian Shaved Ice. Delivered by a trustworthy operator who arrives in “Coolest Truck On Earth”.

We are meeting with Brian Tollefson, CEO and founder of Tikiz Shaved Ice & Ice Cream.  Tikiz Shaved Ice & Ice Cream is a fast-growing mobile franchise—specializing in Hawaiian shaved ice and ice cream.

In part 2 of today's show we talk about the three legged stool of franchising.