What It Means

What It Means


Latest Episodes

The New Space Race — For Businesses
February 02, 2023

Low-Earth-orbit satellites open up a host of new opportunities for businesses. Should your firm be exploring these new solutions? Find out in this episode of What It Means.

The Green Market Revolution Is Here: Are You Ready?
January 26, 2023

Climate change is among the biggest challenges we face, and the solution could be one of the biggest market opportunities in history. Learn about the unique opportunities provided by the green market

What’s Behind The Lack Of Trust In Financial Services Firms?
January 19, 2023

Would it surprise you to learn that only 2% of US financial services brands were rated strong on trust by their customers? In this episode, Principal Analysts Alyson Clarke and Tom Mouhsian discuss

Slow Economy, Tight Talent Market? How To Navigate The 2023 Paradox
January 12, 2023

The current economic downturn is unlike others that have preceded it. Instead of becoming more abundant, talent will continue to be constrained. What should companies do and what should they avoid d

As Global Economic Woes Spread, Asia Pacific Charts Its Own Path
January 05, 2023

In 2023, the economic fears that have plagued much of the rest of the world will dampen prospects for the APAC region. How will governments and business respond, and what should firms do to come out a

Unpacking Forrester’s 2023 Tech Leader Predictions
December 22, 2022

An unpredictable economy will spur some unexpected changes in the technology space in 2023. Stay one step ahead of them as VP, Senior Research Director Matt Guarini reviews our 2023 predictions for te

CX Teams Face Diverging Fates In 2023
December 15, 2022

The alarm bells are sounding: CX organizations are in trouble. One in five will find themselves on the chopping block in 2023 as the economy weakens, CX performance slips, and proof of ROI remains elu

How A Sharper Customer Focus Will Fuel B2B Growth In 2023
December 08, 2022

As inflation woes, market turbulence, and supply chain disruptions cloud the 2023 landscape, B2B organizations will look to their existing customers to forge a more predictable path to growth. On this

An Inside Look At Forrester’s Top 10 Emerging Technologies Report
December 01, 2022

Which emerging technologies should be on your radar in the year ahead? VP, Emerging Tech Portfolio Brian Hopkins and VP, Principal Analyst Julie Ask walk through Forresters list of the top 10 emergin

The Role Of Synthetic Data In Expanding AI
November 17, 2022

As the demand for AI expands, so does the need for relevant data to develop the models that power AI. In this episode, Analyst Rowan Curran describes the role that synthetic data can play in expanding