What It Means
Latest Episodes
The New Space Race — For Businesses
Low-Earth-orbit satellites open up a host of new opportunities for businesses. Should your firm be exploring these new solutions? Find out in this episode of What It Means.
The Green Market Revolution Is Here: Are You Ready?
Climate change is among the biggest challenges we face, and the solution could be one of the biggest market opportunities in history. Learn about the unique opportunities provided by the green market
What’s Behind The Lack Of Trust In Financial Services Firms?
Would it surprise you to learn that only 2% of US financial services brands were rated strong on trust by their customers? In this episode, Principal Analysts Alyson Clarke and Tom Mouhsian discuss
Slow Economy, Tight Talent Market? How To Navigate The 2023 Paradox
The current economic downturn is unlike others that have preceded it. Instead of becoming more abundant, talent will continue to be constrained. What should companies do and what should they avoid d
As Global Economic Woes Spread, Asia Pacific Charts Its Own Path
In 2023, the economic fears that have plagued much of the rest of the world will dampen prospects for the APAC region. How will governments and business respond, and what should firms do to come out a
Unpacking Forrester’s 2023 Tech Leader Predictions
An unpredictable economy will spur some unexpected changes in the technology space in 2023. Stay one step ahead of them as VP, Senior Research Director Matt Guarini reviews our 2023 predictions for te
CX Teams Face Diverging Fates In 2023
The alarm bells are sounding: CX organizations are in trouble. One in five will find themselves on the chopping block in 2023 as the economy weakens, CX performance slips, and proof of ROI remains elu
How A Sharper Customer Focus Will Fuel B2B Growth In 2023
As inflation woes, market turbulence, and supply chain disruptions cloud the 2023 landscape, B2B organizations will look to their existing customers to forge a more predictable path to growth. On this
An Inside Look At Forrester’s Top 10 Emerging Technologies Report
Which emerging technologies should be on your radar in the year ahead? VP, Emerging Tech Portfolio Brian Hopkins and VP, Principal Analyst Julie Ask walk through Forresters list of the top 10 emergin
The Role Of Synthetic Data In Expanding AI
As the demand for AI expands, so does the need for relevant data to develop the models that power AI. In this episode, Analyst Rowan Curran describes the role that synthetic data can play in expanding