What It Means
Latest Episodes
The consequences of the end of advertising
Forrester Analysts James McQuivey and Keith Johnston continue their discussion on the end of interruption-based advertising and reveal who the winners and losers will be in this new world.
The power of a values-based strategy
Forrester Principal Analyst Jim Nail shares how brands can align with consumers’ values to win their hearts and wallets.
The Power Of A Values-Based Strategy
Forrester Principal Analyst Jim Nail shares how brands can align with consumers’ values to win their hearts and wallets. - Featuring: Jim Nail, Principal Analyst - Show notes: A great product is no longer sufficient to guarantee strong sales and lo...
Countdown to GDPR
Forrester Principal Analyst Fatemeh Khatibloo examines the impact of the new General Data Protection Regulation (GDPR), which rewrites privacy rules and converts privacy as a human right to a force of market disruption.
Countdown To GDPR
Forrester Principal Analyst Fatemeh Khatibloo examines the impact of the new General Data Protection Regulation (GDPR), which rewrites privacy rules and converts privacy as a human right to a force of market disruption. - Featuring:
Prioritizing cybersecurity: learnings from WannaCry
Forrester Principal Analyst Jeff Pollard explains the WannaCry ransomware attack and what it means to business and technology leaders as companies and institutions become increasingly under siege from cyberthreats.
Prioritizing Cybersecurity: Learnings From WannaCry
Forrester Principal Analyst Jeff Pollard explains the WannaCry ransomware attack and what it means to business and technology leaders as companies and institutions become increasingly under siege from cyberthreats. - Featuring: Jeff Pollard,
The death of a (B2B) salesman
Forrester Vice President and Principal Analyst Andy Hoar discusses the large-scale displacement of B2B sales reps by 2020, triggered by the powerful combination of empowered customers and digital technologies.
The Death Of A (B2B) Salesman
Forrester Vice President and Principal Analyst Andy Hoar discusses the large-scale displacement of B2B sales reps by 2020, triggered by the powerful combination of empowered customers and digital technologies. - Featuring: Andy Hoar, Vice President,
Futurology: from mobile silos to open ecosystems
Forrester Vice President and Principal Analyst Michael Facemire describes a technology future that is on one level so obvious and human but on another level fundamentally disruptive.