What It Means

What It Means


Latest Episodes

The decline of consumer trust and what to do about it
August 10, 2017

Forrester Senior Analyst Tom Champion discusses the decline of consumer trust and how companies can rebuild brand equity with transparency, integrity, and competency.

The Decline Of Consumer Trust And What To Do About It
August 10, 2017

Forrester Senior Analyst Tom Champion discusses the decline of consumer trust and how companies can rebuild brand equity with transparency, integrity, and competency. - Featuring: Tom Champion, Senior Analyst - Show notes:

The battle for talent
August 03, 2017

Forrester Analysts Marc Cecere and Jeffrey Hammond talk through the battle for talent and how companies are making fundamental changes to ensure they can compete and win in the age of the customer.

The Battle For Talent
August 03, 2017

Forrester Analysts Marc Cecere and Jeffrey Hammond talk through the battle for talent and how companies are making fundamental changes to ensure they can compete and win in the age of the customer. - Featuring: Marc Cecere, Vice President,

How and why customers are empowered
July 27, 2017

Forrester Senior Analyst Anjali Lai shares why companies need to think about customers in the context of their motivations (not just demographics or current behaviors) and measure predictive factors to get ahead of rising customer expectations and potenti

How And Why Customers Are Empowered
July 27, 2017

Forrester Senior Analyst Anjali Lai shares why companies need to think about customers in the context of their motivations (not just demographics or current behaviors) and measure predictive factors to get ahead of rising customer expectations and pote...

The new brand framework: how emotions fuel your brand energy
July 20, 2017

Vice President and Principal Analyst Dipanjan Chatterjee discusses the evolution of brand management — and why legacy brand frameworks no longer cut it in the age of the customer.

The New Brand Framework: How Emotions Fuel Your Brand Energy
July 20, 2017

Vice President and Principal Analyst Dipanjan Chatterjee discusses the evolution of brand management — and why legacy brand frameworks no longer cut it in the age of the customer. - Featuring: Dipanjan Chatterjee, Vice President, Principal Analyst

Digital business transformation: where we are and where we’re headed
July 19, 2017

Forrester Vice President and Principal Analyst Julie Ask shares what's in the way for most companies trying to transform digitally — and provides a new way of thinking and working to gain momentum.

Digital Business Transformation: Where We Are And Where We’re Headed
July 13, 2017

Forrester Vice President and Principal Analyst Julie Ask shares what’s in the way for most companies trying to transform digitally — and provides a new way of thinking and working to gain momentum. - Featuring: Julie A. Ask, Vice President,