What It Means

What It Means


Latest Episodes

Predictions 2019: Highlights
February 14, 2019

2019 is shaping up to be a challenging year. The market may slow, but the pace of disruption won’t. Now isn’t the time to throw in the towel on digital transformation and CX. Instead, build a solid foundation and get ready to come out strong in 2020.

Quantum Computing: The Early Days (And Future Potential)
February 07, 2019

Forrester VP and Principal Analyst Brian Hopkins gives us a lesson on quantum computing: what it is, what it isn’t, and why it’s important to explore — even while the boundaries of the technology are still being defined. - Featuring: Brian Hopkins,

The Fast Follower Model: Less Sexy, Still Successful
January 31, 2019

Digital disruption has been the mantra of many over the past several years, but not everyone can be a disruptor — and not everyone needs to be a disruptor. Vice President and Research Director Pascal Matzke explores the benefits of being a strategic fa...

The Future Of IT: Technology-Driven Innovation
January 24, 2019

Information technology has changed substantially over the years, not just in the tech it deploys but in its influence within the business. Forrester’s Sharyn Leaver and Craig Le Clair discuss the future of IT. Featuring: Sharyn Leaver,

Lessons From CES 2019: Consumer Technology Drives Brand Experience
January 17, 2019

Consumers have more tech at their disposal than ever before. And it has fundamentally changed how they experience brands. VP & Principal Analyst Dipanjan Chatterjee discusses the latest from CES 2019 and why marketers must understand the impact of cons...

Untangling The Martech Knot
January 10, 2019

Martech changes, provides value, offers vaporware, and proliferates on a regular basis. So where does this leave marketers? Forrester Analysts Joe Stanhope, Rusty Warner, and Lori Wizdo help you untangle the martech knot . . .

Low-Code Platforms: Govern For Greatness
January 03, 2019

Low-code development and shadow IT are not one and the same. As VP and Principal Analyst John Rymer explains, it’s all in how you govern.

Why Corporations Are Bad At Engaging Startups
December 27, 2018

Corporations can gain much-needed innovation by engaging startups. But as VP, Emerging Technology Research Carl Doty and Venture Scanner CEO Nader Ghaffari explain, most corporations lack the full-sector view and unbiased advice necessary to make the b...

Should You Give Up On CX? A Look At Your Much-Worse Alternatives To CX Excellence
December 20, 2018

In 2019, we predict that 20% of brands will throw up their hands and stop trying to win at CX. Why? CX is hard. But as VP, Research Director Harley Manning explains, the path of least resistance ends up being a bumpy ride in the end. Featuring:

Fulfillment, Not Happiness, Makes A Great Employee Experience
December 13, 2018

Happiness is not the prerequisite for productivity. As Principal Analyst Sam Stern explains, fulfillment and productivity are intertwined, and employee empowerment fuels both.