What It Means

What It Means


Latest Episodes

Business Resiliency Lessons Learned From COVID-19
April 15, 2021

What resiliency lessons can businesses learn from the pandemic? In this episode, VP Amy DeMartine and Senior Analyst Alla Valente review some of the best examples.

What’s The Role Of Vaccine Passports In The Return To Work?
April 08, 2021

As many businesses prepare to return to in-person working, they are exploring the use of vaccine passports. Learn the benefits and risks of this strategy from Principal Analyst Heidi Shey and VP and Research Director Daniel Hong.

Emerging Tech In Banking: What’s Hot And What’s Hype?
April 01, 2021

Like many industries, banking is inundated with emerging technologies. Forrester VPs Martha Bennett and Jost Hoppermann analyze which technologies show promise for banks and which are overhyped.

A Look Inside Enterprise Holdings’ Product Development Strategy
March 25, 2021

Struggling to manage product development in an era of constant change? Learn how Enterprise Holdings’ robust product development org adds clarity and discipline to the firm’s digital journey.

Healthcare’s Gone Virtual, And There’s No Going Back
March 18, 2021

The massive spike in virtual health visits in 2020 wasn’t a passing phenomenon. On this week’s What It Means, Principal Analyst Arielle Trzcinski explains why virtual care is here to stay and what the implications are for patients, providers,

The Time Is Right For A Federal CCO
March 11, 2021

We’re making a call: The Biden administration should create a federal chief customer officer role. VP and Principal Analyst Rick Parrish joins to explain why now is the perfect time and why federal agencies should prioritize customer experience.

How Customer Service Will Evolve In 2021
March 04, 2021

The upheavals of 2020 forced customer service organizations to rapidly shift their operations. But which changes will become permanent? Explore the future of customer service in this episode of What It Means with VP,

Reaching Beyond Delight In Customer Journeys
February 25, 2021

Customer experience professionals often believe that delight is the ultimate emotional goal of every customer journey. In this episode of What It Means, VP and Principal Analyst Joana de Quintanilha explains how a wider understanding of emotion drives ...

The State Of Consumer Trust
February 18, 2021

Is consumer trust disappearing? Join Senior Analyst Anjali Lai to explore why trust isn’t going away. Instead, it’s being earned in new ways and directed toward new entities.

The Future Of B2B Sales: More Personalized And Process-Driven
February 11, 2021

COVID-19 accelerated changes that were already underway in B2B sales — and Vice President and Group Director Phil Harrell says there’s no turning back. On this week’s What It Means, he explains how sales organizations can position themselves for succes...