What It Means

What It Means


Latest Episodes

Predictions 2022: How CX Can Shine In A Year Of Shortages
November 11, 2021

“Shortage” will be the name of the game in 2022. CX leaders will have to help their organizations contend with out-of-stock products, understaffing, and unhappy customers. Senior Analyst Judy Weader a

B2B Buying Has Changed. How Should Marketers Respond?
November 04, 2021

The B2B buying process has changed dramatically in recent years, and particularly during the pandemic. Are the changes permanent, and what should marketers do to adapt? VP and Principal Analyst Beth C

What’s Next For The CDO?
October 28, 2021

In this preview of our upcoming Data Strategy & Insights event, data executives from TIAA and Humana discuss the challenges and opportunities facing the chief data officer today.

How B2B Marketing Leaders Can Plan For An(other) Unpredictable Year
October 21, 2021

Once again, marketing leaders find themselves planning for a year that seems to defy planning. How does the calculus differ this time around? On this week’s What It Means, Vice Presidents Craig Moore

The Risks And Rewards Of Biometric Data
October 14, 2021

Biometric data use is at a crossroads. Consumers love the convenience it provides but have privacy concerns. In this episode, VP, Research Director Merritt Maxim and VP, Principal Analyst Andras Cser

Transformation, Not Adaptation, Will Be Key For B2B Sales Leaders In 2022
October 07, 2021

To succeed in 2022 and beyond, B2B sales leaders need to transform and embrace the new digital normal. Vice Presidents Mike Pregler and Stephanie Sissler explain what that requires in this discussion

Chasing The ROI Of Sustainability In Tech
September 30, 2021

Did you know that the technology industry accounts for more than 1.4% of global carbon emissions? So what are industry players doing about it? In this episode, Analyst Abhijit Sunil and Senior Consult

Could The Chip Shortage Derail Your IT Transformation?
September 23, 2021

The short-term impact of the chip shortage is clear to anyone who’s tried to buy something with a plug or a battery lately. But what long-term impacts should IT executives look out for? VP and Researc

A CISO’s Guide To Employee Empowerment
September 16, 2021

What’s the most important thing a security leader can do to empower their direct reports? Delegate. Learn how to do it effectively from VP, Principal Analyst Jeff Pollard in this week’s episode.

Retailers: Here’s What To Expect During The 2021 Holiday Season
September 09, 2021

Last year, US retail sales increased 8.3% year over year. What will 2021 bring? VP and Research Director Fiona Swerdlow explains what retailers need to know before the season starts on this episode of