What It Means

What It Means


Latest Episodes

How Coach-Like Managers Build Better Teams
February 06, 2025

What distinguishes a manager from a coach-like leader? This week, Principal Analyst Betsy Summers and VP and Principal Analyst Peter Ostrow explore the evolving role of managers and how adopting coach

The Return Of Infrastructure: Building An AI Base
January 30, 2025

How important are your tech infrastructure decisions in the age of AI? Principal Analysts Michele Pelino and Naveen Chhabra review some of the latest tech infrastructure trends and predictions tech le

Procurement’s New Role In Driving Sustainability And Accessibility
January 23, 2025

Procurement is taking a more strategic role in two key areas. On this episode, Principal Analyst Gina Bhawalkar and Senior Analyst Jeffrey Rajamani discuss the opportunities for enterprises to align t

A New Era For Crypto?
January 16, 2025

Cryptocurrency is in the spotlight as a crypto-friendly US administration takes office. What might the coming months bring in terms of regulation? And how might uses of cryptoassets evolve? This week

Exemplifying Excellence: Winners Of Forrester’s Technology Strategy Impact Awards
January 09, 2025

What does an award-winning technology strategy look like? Find out as we highlight two of the most recent winners of Forresters Technology Strategy Impact Award, Best Buy and First Student.

Encore Presentation: How Should Business And Tech Leaders Spend In 2025?
January 02, 2025

Business and tech leaders expect (slightly) bigger budgets this year. How should they use them? On this episode of What It Means, VPs and Group Research Directors Stephanie Balaouras, Keith Johnston,

Marketers’ Data Deprecation Denial
December 19, 2024

Despite Googles recent reversal on third-party cookies, marketers need to prepare for data deprecation. Yet many arent. This week on What It Means, Senior Analyst Stephanie Liu and Principal Analyst

Unleashing Innovation Through Creativity
December 12, 2024

Is creativity the hidden spark behind innovation? VP and Research Director Pascal Matzke and Principal Analyst Bernhard Schaffrik unpack why creativity is often undervalued and share strategies for le

It’s Time To Think Beyond Marketing-Sales Alignment
December 05, 2024

Is alignment between B2B marketing and sales teams overrated? The concept may be in need of a rethink, say Principal Analysts John Arnold and Rick Bradberry. This week on What It Means, they describe

B2B Buying In The Age Of GenAI
November 21, 2024

Just as B2B companies are adopting generative AI (genAI) to gain efficiencies, so are their buyers. This week on What It Means, Principal Analyst John Buten looks at how buyers are using genAI in the