What It Means

Latest Episodes
How Coach-Like Managers Build Better Teams
What distinguishes a manager from a coach-like leader? This week, Principal Analyst Betsy Summers and VP and Principal Analyst Peter Ostrow explore the evolving role of managers and how adopting coach
The Return Of Infrastructure: Building An AI Base
How important are your tech infrastructure decisions in the age of AI? Principal Analysts Michele Pelino and Naveen Chhabra review some of the latest tech infrastructure trends and predictions tech le
Procurement’s New Role In Driving Sustainability And Accessibility
Procurement is taking a more strategic role in two key areas. On this episode, Principal Analyst Gina Bhawalkar and Senior Analyst Jeffrey Rajamani discuss the opportunities for enterprises to align t
A New Era For Crypto?
Cryptocurrency is in the spotlight as a crypto-friendly US administration takes office. What might the coming months bring in terms of regulation? And how might uses of cryptoassets evolve? This week
Exemplifying Excellence: Winners Of Forrester’s Technology Strategy Impact Awards
What does an award-winning technology strategy look like? Find out as we highlight two of the most recent winners of Forresters Technology Strategy Impact Award, Best Buy and First Student.
Encore Presentation: How Should Business And Tech Leaders Spend In 2025?
Business and tech leaders expect (slightly) bigger budgets this year. How should they use them? On this episode of What It Means, VPs and Group Research Directors Stephanie Balaouras, Keith Johnston,
Marketers’ Data Deprecation Denial
Despite Googles recent reversal on third-party cookies, marketers need to prepare for data deprecation. Yet many arent. This week on What It Means, Senior Analyst Stephanie Liu and Principal Analyst
Unleashing Innovation Through Creativity
Is creativity the hidden spark behind innovation? VP and Research Director Pascal Matzke and Principal Analyst Bernhard Schaffrik unpack why creativity is often undervalued and share strategies for le
It’s Time To Think Beyond Marketing-Sales Alignment
Is alignment between B2B marketing and sales teams overrated? The concept may be in need of a rethink, say Principal Analysts John Arnold and Rick Bradberry. This week on What It Means, they describe
B2B Buying In The Age Of GenAI
Just as B2B companies are adopting generative AI (genAI) to gain efficiencies, so are their buyers. This week on What It Means, Principal Analyst John Buten looks at how buyers are using genAI in the