What It Means: A Forrester Podcast

What It Means: A Forrester Podcast


Latest Episodes

Fear In B2B Buying, Future Of Experiences, Cisco Live Recap
July 10, 2025

In this episode of What It Means, we dig into fear as a motivator in the B2B buying process, the human-centric future of digital experiences, and what CISOs need to know coming out of Cisco Live.

TV Options For B2C, GenAI For CRM, Data Centers Go Nuclear
June 26, 2025

From pickleball to nuclear energy, this weeks episode covers a lot of ground. Listen in as Forrester analysts put three recent business headlines into context for sales, marketing, and technology lea

Perplexity’s Strategy, B2B Influencers, Salesforce Buys Informatica
June 12, 2025

If theres one constant in business today, its change. New partnerships, new strategies, and new risks are popping up in all areas. In this episode, we look at three major changes taking place in the

New AI Lessons In Coding, Marketing, And Product Design
May 29, 2025

In this episode, we look at how to avoid the risks of AI-enabled tools in three common business use cases: coding, marketing, and product design. The key takeaway from all three areas: Theres still a

Temu On Tariffs, RSAC Review, SaaS Pricing Trends
May 15, 2025

In this episode, we look at how one online retailer is working to minimize the impact of tariffs on its business, provide a review of a major cybersecurity conference, and highlight a new trend in sof

Google’s Monopolies, Microsoft’s AI Agents, Intel’s Latest Deal
May 01, 2025

In this episode, we look at a major legal ruling that could shake up the adtech market, some new capabilities to make AI agents even smarter, and a tech industry deal that could breathe new life into

Oracle’s Data Breach Silence, Tariff Impacts, Homegrown Social Influencers
April 17, 2025

In this episode, we look at the ongoing fallout from two healthcare data breaches involving Oracle servers and what the on-again, off-again tariffs could mean for CIOs. Then we discuss the rising prom

Coming Next Week: What It Means, 2.0
April 10, 2025

There are some exciting changes coming to Forresters What It Means podcast. Get a sneak preview this week and tune in next week to hear a full episode.

Put Employees At The Center Of Your AI Strategy
March 27, 2025

What does it take to make the most of AI in the enterprise? Hint: Its not the tools. VP and Principal Analyst J. P. Gownder shares insights on the value of putting humans at the center of your AI str

Encore Presentation: Get Your AI Aligned
March 20, 2025

The big challenge with AI for business is risk. How can an organization minimize the risk while maximizing the benefit of AI? In this episode, Vice President and Principal Analyst Brandon Purcell prop