In this episode of What It Means, we dig into fear as a motivator in the B2B buying process, the human-centric future of digital experiences, and what CISOs need to know coming out of Cisco Live.

From pickleball to nuclear energy, this weeks episode covers a lot of ground. Listen in as Forrester analysts put three recent business headlines into context for sales, marketing, and technology lea

If theres one constant in business today, its change. New partnerships, new strategies, and new risks are popping up in all areas. In this episode, we look at three major changes taking place in the

In this episode, we look at how to avoid the risks of AI-enabled tools in three common business use cases: coding, marketing, and product design. The key takeaway from all three areas: Theres still a

In this episode, we look at how one online retailer is working to minimize the impact of tariffs on its business, provide a review of a major cybersecurity conference, and highlight a new trend in sof

In this episode, we look at a major legal ruling that could shake up the adtech market, some new capabilities to make AI agents even smarter, and a tech industry deal that could breathe new life into

In this episode, we look at the ongoing fallout from two healthcare data breaches involving Oracle servers and what the on-again, off-again tariffs could mean for CIOs. Then we discuss the rising prom

There are some exciting changes coming to Forresters What It Means podcast. Get a sneak preview this week and tune in next week to hear a full episode.

What does it take to make the most of AI in the enterprise? Hint: Its not the tools. VP and Principal Analyst J. P. Gownder shares insights on the value of putting humans at the center of your AI str

The big challenge with AI for business is risk. How can an organization minimize the risk while maximizing the benefit of AI? In this episode, Vice President and Principal Analyst Brandon Purcell prop