So many businesses struggle with this aspect which is why we have made this the topic of today’s podcast. So many businesses can tell you who their target market is or their avatar but truly knowing their ideal client is so much more than that. We need to dive deep to understand their pain or desire and the transformation they seek. Once we know this, we have clarity to speak to them, share with them and attract them while repelling others. In today’s episode we show you the exact steps you need to take to begin to discover who your ideal client inside and out.