The communication function offers practitioners a rare opportunity. It is one of the few roles in any organization involved in every aspect of the business. In this Circle of Fellows panel, you will hear international perspectives on how the role of commu

Even when they know it has been rigged, people assign a lot of credibility to experiments. When they see the experiment produce favorable results, for example, potential customers might be more inclined to buy. Experiments can also influence decision-make

In this episode, Chip and Gini delve into the importance of empathy in agency management.Continue Reading The post ALP 254: Agency owners need to put themselves in other peoples shoes appeared first on FIR Podcast Network.

There is a common thread among many of the predictions and trends posts that typically blossom across the web as the year draws to a close: AI agents are poised to revolutionize (a word we don't use lightly) work in 2025. The frontier AI models -- ChatGPT

Chip and Gini explore whether agencies should charge more upfront for initial work and creative approaches to managing client expectations and financials.Continue Reading The post ALP 253: Should your agency charge new clients a startup fee? appeared fi

It doesn't seem to be a big deal at first glance. A Google AI Overview answers a search query at the top of a Search Engine Results Page (SERP). Beneath it, all those traditional links and snippets are still there. However, analyses reveal that many peopl

Research finds that corporations no longer see AI as a novelty; it's a full-blown business tool, one that is so critical that its development is mostly being done in-house. In the November long-form episode of "For Immediate Release," Neville and Shel rev

Bluesky -- the Twitter-esque social network that has suddenly started attracting refugees from Elon Musk's X -- had its start when Twitter co-founder Jack Dorsey asked software engineer Jay Graber to introduce federation to Twitter. She told him she could

In this episode, Chip and Gini discuss PR professionals wanting a seat at the table when it comes to business decision-making.Continue Reading The post ALP 252: Strengthening your PR agencys role in business decisions appeared first on FIR Podcast Netw

Few communication disciplines are as challenging as executive communication. These professionals ensure that organizational leaders communicate effectively, whether making a speech or delivering testimony to a governmental body. In the November 2024 insta