Chip and Gini explore whether agencies should charge more upfront for initial work and creative approaches to managing client expectations and financials.Continue Reading → The post ALP 253: Should your agency charge new clients a startup fee? appeared fi

It doesn't seem to be a big deal at first glance. A Google AI Overview answers a search query at the top of a Search Engine Results Page (SERP). Beneath it, all those traditional links and snippets are still there. However, analyses reveal that many peopl

Research finds that corporations no longer see AI as a novelty; it's a full-blown business tool, one that is so critical that its development is mostly being done in-house. In the November long-form episode of "For Immediate Release," Neville and Shel rev

Bluesky -- the Twitter-esque social network that has suddenly started attracting refugees from Elon Musk's X -- had its start when Twitter co-founder Jack Dorsey asked software engineer Jay Graber to introduce federation to Twitter. She told him she could

In this episode, Chip and Gini discuss PR professionals wanting a seat at the table when it comes to business decision-making.Continue Reading The post ALP 252: Strengthening your PR agencys role in business decisions appeared first on FIR Podcast Netw

Few communication disciplines are as challenging as executive communication. These professionals ensure that organizational leaders communicate effectively, whether making a speech or delivering testimony to a governmental body. In the November 2024 insta

When executives justify their return-to-office mandates, they almost universally cite the collaboration and innovation that results from serendipitous encounters between employees. They also point to the need to boost productivity. The problem with these

In this episode, Chip and Gini discuss the common challenges agencies face in obtaining timely feedback and necessary information from clients.Continue Reading The post ALP 251: What to do when clients dont get your agency what it needs to succeed appe

Among the many post-election analyses flooding media channels are reports that mainstream media and social media wielded far less influence than they have in the past. Instead, influencers and podcasts held sway. In this short midweek FIR episode, Neville

In this FIR Interview, Shel Holtz and Neville Hobson speak with Monique Zytnik, a business communicator and author of Internal Communications in the Age of Artificial Intelligence. Monique delves into the transformative impact of AI on internal comms, hig