In this episode, Chip and Gini talk about why it is important for agency owners to have someone outside of the business — a mentor, consultant, coach, friend, or even another agency owner — who can help to play that role.Continue Reading → The post ALP 21

In Paris, commercial murals on walls are permitted only without logos or product images. Oatly, the non-dairy milk company, was entering the French market and planned and out-of-home (OOH) campaign that involved wall murals. Intent upon showing their prod

PRSA has released as set of guidelines to govern the use of Artificial Intelligence by public relations professionals. The association has used its Code of Ethics as a roadmap. In this short midweek episode, Neville and Shel explore the recommendations --

Individual employees can reap a clear benefit from participating in online social networks. The companies for which they work also benefit from smarter employees who can reach out for help that can speed up the completion of projects. New research suggest

If you're anything like Chip and Gini, you have discovered employees doing work for clients that is outside of the scope of work you have agreed to.Continue Reading The post ALP 212: Hidden overservicing by agency employees appeared first on FIR Podcast

Pundits are proclaiming social media dead (or dying), and they have data to back up their beliefs. If it's true, what does it mean -- for society, for networking, and for business? Neville and Shel examine the evidence and trends and discuss the implicati

With the holiday season upon us, it is appropriate to talk about a gift communicators can give: the gift of communication. For several years, the day before the IABC World Conference begins, communicators spend a day with local nonprofits from the host ci

RyanAir has a reputation: For the lowest airfares in Europe, you'll get where you're going with the bare minimum of service. The airline's social media accounts -- notably TikTok -- have done a brilliant, irreverent job of setting expectations for anyone

Introducing In Your CornerIn boxing, competitors head to their stools in the fighters corner for one-minute respites between rounds. They try to catch their breath, have cuts tended to and receive instruction from their trainers, or cornermen. A goo

Most small agencies at some point experience the sinking feeling of losing a whale client or seeing a sudden sharp reduction in revenue.Continue Reading The post ALP 211: What to do when your agency needs new revenue NOW appeared first on FIR Podcast Ne