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You have a business initiative, an organizational change, a new value proposition. Success depends on getting employees aligned around the vision and the path to get there. Could small group conversations be the means of achieving that alignment? A new st
Does your agency need a fractional CFO, COO, or head of HR?Continue Reading → The post ALP 165: Fractional C-level help for agencies appeared first on FIR Podcast Network.
From experimentation, ideation, and storyboarding to producing the actual images to be used in an ad, advertising agency creatives are finding Artificial Intelligence image generators like DALL-E, Midjourney, and Stable Diffusion instantly useful, saving
In this episode of the Agency Leadership Podcast, Chip and Gini discuss some of the more popular "single number" metrics that some advocate — and then explain why they may not be the best for your purposes.Continue Reading → The post ALP 166: The One Magi
Neville and Shel were together in person to record this episode, which focuses exclusively on leadership communication. The recording happened on Neville's dining room table as Shel and his wife were on a two-week vacation in England and Ireland.Continue
How should you handle it when clients ignore your recommended course of action? When should you push back — and how should you do it?Continue Reading → The post ALP 154: Handling clients who disagree with your agency’s advice appeared first on FIR Podcast
In this episode, Chip and Gini discuss the merits of some of these arguments and explain how agency leaders can think about the right mix of contractors and employees in their own businesses.Continue Reading → The post ALP 155: Should your agency hire con
How should you handle it when one of your agency's employees — or prospective new hires — comes to you and asks you to match another offer?Continue Reading → The post ALP 156: Bidding wars for agency talent appeared first on FIR Podcast Network.
Do you know what your clients really value from their relationship with your agency? Often we know that we are creating real value for a client, but it isn’t always aligned with the value that they see.Continue Reading → The post ALP 158: What value do cl
In this episode, Chip and Gini share their perspectives, including what has gone wrong for them in the past — and how you can make sure that you are communicating effectively with your team, clients, and prospects during turbulent times.Continue Reading →