The headline is a bit dramatic but it was hard to pass up the "Shadow" reference. In fact, Shadow AI refers to employees covertly using generative AI tools at work without IT, HR, and other departments knowing about it. A recent report found vthat 27.4% o

If youre a regular listener, you know that Chip and Gini have strong feelings aboutstaying away from RFPswhen possible. But sometimes they cant be avoided.Continue Reading The post ALP 238: What to do when your agency cant avoid responding to an RF

An international panel of IABC Fellows shared thoughts on how to structure and lead effective organizational teams in todays global landscape. The panel explored various team structures that lead to positive outcomes aligned with business goals. The pane

For years, Tractor Supply has touted its values and how firmly it has committed to them, as demonstrated by the fact that the Tennessee-based retailer recently set new targets, having already met the ones it established in 2018. But a vitriolic campaign b

Share of voice, share of search, share of conversationbrands are forever measuring their share in whatever space they want to dominate. Now that people are seeking answers from generative AI models like ChatGPT, Claude, and Gemini, brands will need to kn

In this episode, Chip and Gini discuss whether PR agencies should report to the head of communications or the head of marketing.Continue Reading The post ALP 237: Who Should PR Agencies Report To? appeared first on FIR Podcast Network.

Maven is a new social network that eschews likes and follows -- the features of other social networks that induce stress and anxiety in users who feel compelled to grow their numbers rather than have meaningful conversations. But if brands can't build a f

In this episode, Chip and Gini examine whether agencies have hit peak strategy as suggested recently by Blair Enns.Continue Reading The post ALP 236: Have agencies listened too well to the be strategic mantra? appeared first on FIR Podcast Network.

Three IABC members comprise the 2024 class of IABC Fellows. In this special Circle of Fellows episode, you'll meet Andrea Greenhous, Juli Holloway, and Theomary Karamanis as they discuss their career paths and views on the day's pressing communication iss

The UK Post Office scandal is a stark example of leadership and communication failures. When a faulty computer system was implemented, it erroneously flagged financial discrepancies, leading to the wrongful conviction of numerous subpostmasters for theft