Fiction and Copy Decoded
Episode 47: Of Course You Need Both--Features and Benefits
May 29, 2019
In this episode, I chat about the Batman and Robin of copywriting, so to speak. Features and benefits. And yes, even though this is following the "and" instead of "or" from two weeks ago, you definitely need both.
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Here on The Fiction and Copy Decoded Podcast, you'll discover how fiction and copywriting borrow from each other, and how you can use one (or both) to grow in your writing skill. Support this podcast:
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