Want to know how to build a better marketing plan and win more customers? Look at the marketing framework to see if you’re on target. Here are some tips to help you get there.

Let’s talk about what it takes to improve your marketing plan framework.

1. Market research is more important than ever
   
   Research counts whether you do it yourself or outsource the task. Without it, you’re throwing darts at a wall. Think of it as a deep dive on your brand and your competition. It gives you insights that may be surprising.
   
2. Study the competition
   
   Invest time to research the competition from every viewpoint. What do you like about their messaging or style? What weaknesses seem obvious – and what might yours be? Write a detailed overview of your brand’s five top competitors, including apps, too.
   
3. Identify your target audience
   
   It sounds like a no-brainer, but basically, you’re on a discovery mission. What can you find out about your target audience’s behaviors and attitudes? Where do they hang out, what do they read, and what groups do they belong to? Don’t waste money or time on ineffective targeting.
   
4. Develop a marketing plan timeframe
   
   Timing is always a challenge and execution of your marketing and PR strategy requires careful scheduling and delegation of task assignments, and attention to details to hit key deadlines.
   
5. Follow your mission statement
   
   A mission statement crystalizes the purpose, motive, and vision for what your brand or company stands for. Ultimately, it gives customers an opportunity to understand who you are, what you do, and how you can help them.