You can’t afford to ignore influencer marketing anymore. It’s here, and it’s growing. So how do you find the perfect influencers to approach for your brand?

First you need to define your target audience and find someone who has a similar audience. Think about gender, age, lifestyle, culture and entertainment habits.

Then you need to decide what size of an influencer you’re looking for. Macro-influencers have over 1 million followers, and they will likely want payment and some kind of kickbacks. If you’re new at influencer marketing campaigns, I suggest starting with nano-influencers, people who have a following from 1,000 to 10,000. They’re usually well-known in their community or industry as a trusted person of influence.

You can find influencers by staying in tune with your industry’s social media. Whose posts are getting shared often? Where are people speaking or being featured? Are they winning any awards or recognition? Follow these kinds of trails to find your ideal influencer.

It’s also important to choose someone you feel comfortable with and that aligns with your brand. Make sure they have a decent reach and that they’re well respected. You want to see their personality shine through with authenticity. And their niche should be part of your target market. Not competing, compementing.

This is Robin Samora with the Fast Marketing Minute. Learn how to uplevel your expert status with influencer marketing and PR strategies that work. Connect with me at Robin@RobinSamora.com for a quick Zoom call and let’s brainstorm. Talk tomorrow!