What happens when you sell your family company—then have to win it back?

Jodi Scott, CEO of SpryLife and cofounder of Green Goo, tells the riveting story of selling to a “values-aligned” acquirer, watching it unravel, firing her entire legacy team in under 24 hours, and battling for 18 months to buy the business back in December 2024.

Rooted in health psychology and integrative medicine, Jody blends science and soul to build plant-based, efficacy-first products that grew from farmer’s markets to shelves at Walmart, CVS, and Target. She opens up about military-family systems that shaped their culture, the hard boundaries that keep love and leadership intact, and the mentors and practices (hello, cold plunges) that kept her present when everything was on the line.

You’ll hear:

• Why they sold - and why they had to buy it back
• The operating system that protected family relationships and fueled retention
• How “efficacy first” won natural + conventional consumers in OTC
• Rebuilding reality: from 40 employees to 6, production first, purpose always
• Jody’s SHAMAN reset (Sleep, Hydration, Antioxidants, Mindset, Avoid, Nature) for resilient leadership
• Innovation sparks: nutritive deodorant, botanical research, and philanthropic training for women abroad

If this episode helped you think differently about continuity and control, follow Family Business Breakthroughs and share it with a fellow owner or next-gen leader.

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