Family Business Breakthroughs

Family Business Breakthroughs


Company Vision - Strategy

February 26, 2025

In today’s episode, we have the pleasure of speaking with Betsi Bixby, the Founder of Meridian Associates, who has over 30 years of experience supporting family businesses. One of the key components of the Meridian Method is vision strategy, and we’ll be gaining Betsi’s insights on:


  • Why vision strategy is so important
  • Common mistakes family businesses make
  • Why Meridians approach is so impactful
  • Questions to ask in a strategy meeting
  • How to communicate in strategy meetings
  • Why it’s important to incorporate an outsider into a strategy meeting


Are you a family business owner? Improve your business TODAY with our time tested and tailored solutions:


Visit our website to get started at www.AskMeridian.com

Call us at 817-594-0546