Dan and Peter discuss a tool “Profitability Maximizer” that helps entrepreneurs evaluate new product ideas. As Peter likes to say, “without a target you’ll miss it every time”, this scorecard will help focus attention and get clear on the proposition.

In this episode:

• Dan talks about his new tool “Profitability Maximizer” which uses 10 P’s to evaluate growing new capabilities. 

• Peter gives examples of how he uses the principles to assess new companies or new product ideas. 

• Dan and Peter give examples of how to promote new products using their past experiences in launching multiple new ventures.