Exceptions With Jay Acunzo
7: Creativity, Constraints and the Rebrand of Grado Labs
February 05, 2019
How to convince an old-school CEO (of a legacy brand) to push forward with a rebrand. We'll explore this and more in the latest episode of Exceptions.
Exceptions from the Drift Podcast Network is a docuseries exploring how and why a handful of B2B companies have built brands to experience breakout success. For years, "brand" was a dirty word in B2B. But today, in an era full of choice and noise, brand h
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