When it comes to selling in the B2B marketplace, not only can selling become quite complex, it also requires involvement and buy-in from multiple stakeholders in the selling organisation. Whilst the sales team may take the lead on strategy development and sales execution, there is a role to play for multiple people within the organisation, so that the organisation can create a profitable revenue engine, that is also sustainable. In today’s episode, I enjoyed a terrific conversation with Tom Kaiser, President at SeaVista Management LLC and Co-Author of the book “The Great Wheel of Sales Success”. Tom covers the 12 key catalytic conversations that sales organisations must have in order to create a profitable revenue engine.

To connect with Tom and to learn more about the revenue engine, please go to https://www.masterfulcoaching.com/