Event Strategies by Aventri

Event Strategies by Aventri


Latest Episodes

Episode 3: Covid-19's Impact on Go-To-Market Strategy & Framework for a Pathway Forward
April 09, 2020

In our 3rd episode of Aventri's Event Strategies series, John Kearney, Aventri's Director of Go to Market Strategy interviewed Dan Bernoske, founder and managing partner of the Cortado Group. In this episode, John discusses with Dan about the Cortado Grou

Episode 2 - iGrafx's Blended Approach to Virtual and In-Person Events
March 31, 2020

In our 2nd episode of Aventri's Event Strategies series, John Kearney, Aventri's Director of Go to Market Strategy interviewed Christina Dieckmeyer, the Director of Marketing for North America at iGrafx. In this episode, John chats with Christina about iG

Episode 1: How Salesloft Was Forced to Pivot Rev2020 to a Virtual Event
March 26, 2020

In this episode, we chat with VP of Sales Strategy and Operations at SalesLoft, Jeremey Donavon. SalesLoft had to cancel its annual event, Rev2020, earlier this year. Some highlights of this brief chat. On the canceling of Rev2020. “If you were to go in