ETF Prime

ETF Prime


GraniteShares’ Will Rhind on Rise of Options-Based ETFs

September 30, 2025

Will Rhind, Founder & CEO of GraniteShares, dives into their YieldBOOST lineup of ETFs and offers perspective on the growing demand for options-based ETF strategies overall.  Zeno Mercer, Senior Research Analyst at VettaFi, breaks down one of the hottest segments in the market: artificial intelligence ETFs.  He covers fund flows, performance trends, and the key drivers behind investor interest.