This week on The Green Insider, episode 271 features a visit to Rancho Degracia in San Diego County. Jim Degracia discusses his transition from the fintech world to avocado farming.

The conversation covers his sustainable farming practices, including the use of solar panels and a significant water aquifer, as well as his views on the impact of U.S.-Mexico relations on the avocado market.

 Additionally, it highlights the massive consumption of avocados on Super Bowl Sunday, with Americans consuming an estimated 103 million avocados, enough to cover Los Angeles in a thick layer of guacamole.

Please don’t forget to visit them at https://www.instagram.com/rancho_de_gracia/

About Jim Degracia

Jim began his transition from a successful 40-year career in Payments and Fintech several years ago researching and investing into sustainable agriculture that would complement a return to the San Diego area where he was raised.  He now enjoys time with four generations of family and friends. 

Growing avocados in the United States means competing against cheaper imports that are often controlled or influenced by criminal drug cartels.  They also have much lower labor costs and regulatory oversight.  Using plentiful sunlight to partially offset the cost of unfair competition against Americans is one of the last remaining tools available to an avocado rancher.  He contributes to the efforts of the Avocado Growers of California, who are leaders in the effort to level the playing field.

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